Brand Style Guide
"We Put AI To Work."
Guidelines for maintaining visual consistency across all ENGR Solutions communications.
Version 1.1 • January 2026
01
Brand Overview
ENGR Solutions partners with government and business clients to integrate AI and ML into operations, delivering services that double business impact.
Service Pillars
AI Education
Training programs for organizations to build AI literacy and empower teams.
AI Remodel
Transforming existing operations with practical AI integration.
Tech Services
Custom AI/ML solutions and implementation support.
Brand Values
Efficiency
Innovation
Growth
Responsibility
Human-centric
Brand Aesthetic
Modern
Tech-focused
Minimalist
Professional
High-contrast
Tone of Voice
Professional
Authoritative
Transformative
Strategic
Mission-driven
02
Logo Usage
The ENGR Solutions logo features a stylized brain icon that serves as the letter E, followed by NGR in bold purple text.
Logo Components
Brain Icon
Stylized brain shape with flowing purple neon-style lines. The brain forms the "E" in ENGR when combined with the wordmark.
Wordmark
The brain icon serves as the "E" followed by "NGR" in bold purple Lexend. This creates a unified, distinctive mark.
Sparkle Elements
Small decorative stars to the left of the brain. Adds energy and innovation feel.
Logo Variations
Primary (Dark BG)
On Light Background
Icon Only
Clear Space & Minimum Size
Clear Space
Maintain minimum clear space equal to the height of the "N" in NGR on all sides. No elements should intrude into this space.
Minimum Size
Print: 1 inch width minimum
Digital: 100px width minimum
Icon only: 32px minimum
Digital: 100px width minimum
Icon only: 32px minimum
03
Color Palette
Our palette is minimal and high-contrast. These four colors are the only approved brand colors.
Official Brand Colors
Primary Accent
ENGR Purple
HEX
#6A0DAD
RGB
106, 13, 173
Primary Text
Black
HEX
#000000
RGB
0, 0, 0
Backgrounds
White
HEX
#FFFFFF
RGB
255, 255, 255
Dark Backgrounds
Dark Gray
HEX
#191C28
RGB
25, 28, 40
Color Application
| Context | Primary (60-70%) | Secondary (20-30%) | Accent (5-10%) |
|---|---|---|---|
| Light Documents | White | Black (text) | Purple (highlights) |
| Dark Presentations | Dark Gray | White (text) | Purple (accents) |
| Video Content | Dark Gray | White (text/graphics) | Purple (lower thirds) |
04
Typography
Lexend is our official brand typeface. It is modern, highly readable, and available free from Google Fonts.
Font Access
Google Fonts: fonts.google.com/specimen/Lexend
License: Open Font License (free for commercial use)
Type Scale
Display
48-72pt / ExtraBold
Hero Headlines
Heading 1
36-44pt / Bold
Slide Titles
Heading 2
24-32pt / SemiBold
Section Headers
Heading 3
18-22pt / SemiBold
Subsection Headers
Body Large
16-18pt / Regular
Important paragraphs
Body
14-16pt / Regular
Standard body text
Caption
10-12pt / Regular
Footnotes and labels
Text on Dark Backgrounds
Display
48-72pt / ExtraBold
Hero Headlines
Heading 1
36-44pt / Bold
Slide Titles
Heading 2
24-32pt / SemiBold
Section Headers
Heading 3
18-22pt / SemiBold
Subsection Headers
Body Large
16-18pt / Regular
Important paragraphs
Body
14-16pt / Regular
Standard body text
Caption
10-12pt / Regular
Footnotes and labels
Fallback Fonts
When Lexend is unavailable, use in order: Inter → Helvetica Neue → Arial
05
Video Production
Guidelines specifically for video editors and motion graphics.
Video Specifications
- Resolution: 1920 × 1080 (1080p) minimum, 4K preferred
- Frame Rate: 24fps for cinematic, 30fps for corporate
- Color Space: Rec. 709 for web delivery
- Aspect Ratio: 16:9 standard, 9:16 for social/vertical
Lower Thirds
Abe
AI & Product Lead
Lower Third Specs
- Accent bar: 4px wide, purple (#6A0DAD)
- Background: Semi-transparent black (70%)
- Name: Lexend SemiBold, 24-28pt, white
- Title: Lexend Regular, 16-18pt, 70% white
- Animation: Slide in from left, hold, fade out
Title Cards
- Background: Dark gray (#191C28) or gradient
- Logo: Centered or top corner
- Title: Lexend Bold, white, centered
- Pattern: Neural pattern on right side
- Animation: Fade in, hold 3-4 seconds
Motion Graphics Guidelines
Transitions
Use clean cuts or subtle fades. Avoid flashy transitions. Keep it minimal and professional.
Text Animation
Fade in or slide from left. Ease in/out curves. Avoid bouncy or playful animations.
Logo Animation
Simple fade in or draw-on effect for brain lines. Sparkles can animate sequentially. Keep under 2 seconds.
Watermark
Small logo in corner (bottom right preferred), 50-70% opacity, approximately 5-8% of frame width.
Audio Guidelines
- Music style: Modern, tech-forward, professional. Ambient electronic or light corporate.
- Avoid: Cheesy corporate music, overly dramatic scores, anything dated.
- Sound effects: Subtle UI sounds, soft whooshes. Nothing jarring.
- Voice-over: Clear, confident, conversational tone. Not salesy.
06
Do's & Don'ts
Quick reference for brand compliance.
Logo
✓ DO Use provided logo files without modification
✗ DON'T Stretch, rotate, or distort the logo
✓ DO Maintain proper clear space around the logo
✗ DON'T Change logo colors outside the approved palette
✓ DO Use reversed/white logo on dark backgrounds
✗ DON'T Add shadows, glows, or outlines to the logo
Colors & Typography
✓ DO Use only the four official brand colors
✗ DON'T Introduce new colors without approval
✓ DO Use Lexend as the primary font
✗ DON'T Use decorative, script, or serif fonts
✓ DO Maintain high contrast between text and backgrounds
✗ DON'T Use purple for large areas of text
Video Production
✓ DO Use lower thirds with Lexend and purple accent
✗ DON'T Use competing fonts or off-brand colors
✓ DO Include subtle logo watermark in corner
✗ DON'T Add excessive or flashy motion graphics
✓ DO Maintain the minimal, tech-forward aesthetic
✗ DON'T Use unprofessional music or sound effects
07
Contact & Resources
For brand asset requests, usage questions, or approval of new materials.
Abe
AI & Product Lead
Phil
Legal & Business Strategy
General Inquiries
Quick Reference
Primary Purple
#6A0DAD
Dark Gray
#191C28
Font
Lexend
Tagline
"We Put AI To Work."