Case Study: Women in Science and Engineering (CWSE)

Case Study: Transforming CWSE’s Digital Presence to Advance Gender Equity in STEM

1. Our Impact

ENGR Solutions (formerly Omor Bros.) partnered with the NSERC Chair for Women in Science and Engineering (CWSE) Network to revitalize and amplify their digital voice. Through strategic web development, we transformed CWSE’s online presence into a powerful tool for outreach, education, and community-building—empowering women and allies across Canada in the fight for gender equity in STEM.

2. The Background

Despite growing awareness, women remain significantly underrepresented in STEM fields. The CWSE Network, backed by the Natural Sciences and Engineering Research Council of Canada (NSERC), is dedicated to shifting this imbalance. The Network’s impact depends heavily on its ability to communicate effectively, share resources, and build a nationwide community of advocates and participants.

3. The Challenge

• Establish a Strong Digital Presence:
  CWSE needed a platform that clearly communicated their mission and initiatives, and helped build a recognizable brand across the country.

• Provide a Valuable Resource Hub:
  The site had to serve as a go-to destination for events, publications, opportunities, and tools related to gender equity in STEM.

• Facilitate Engagement & Collaboration:
  CWSE required features to foster connection among women in STEM, support meaningful engagement, and encourage long-term involvement.

4. Our Process & Innovation

ENGR Solutions approached this project with deep collaboration and mission alignment:

• User-Centric Design:
  We built a highly intuitive and accessible user experience, ensuring ease of use for visitors of all technical skill levels.

• Compelling Content Development:
  We supported the CWSE Network with messaging and visuals that communicate their impact clearly and inspire action.

• Technical Implementation:
  We developed a fast, secure, and scalable website, ensuring reliability for a growing national user base.

5. Our Solution

We launched stem-inclusion-stim.ca, a modern digital hub for the CWSE Network, featuring:

• Mission-Driven Information Architecture:
  Clear pages outlining CWSE’s mission, regional chairs, and current initiatives.

• Event Calendar:
  A centralized calendar promoting national and regional conferences, workshops, and networking events.

• Resource Library:
  An organized collection of articles, reports, tools, and educational materials to support women in STEM.

• Membership Portal:
  A secure space for members to connect, collaborate, and grow their network.

To ensure sustainability, we also provided ongoing consulting and maintenance, allowing the platform to evolve alongside the Network’s growth.

6. The Result

• Increased Visibility:
  CWSE’s online platform is now more discoverable and impactful, drawing new traffic and attention from across Canada.

• Higher Engagement:
  The website has become an active community space, supporting event participation and member-driven conversations.

• Proven Impact:
  CWSE has experienced measurable growth in membership, event signups, and community interaction since launch.

7. Human Impact

By strengthening the CWSE Network’s digital infrastructure, ENGR Solutions has contributed to a larger societal mission:

• Inspiring Future Generations:
  Encouraging more women and girls to envision themselves in STEM careers.

• Supporting Professionals:
  Offering tools, connections, and knowledge to help women in STEM thrive.

• Advancing Equity:
  Helping to shape a more inclusive, representative scientific and engineering community.

We’re proud to support this transformative work and remain committed to amplifying voices that shape a more equitable future in STEM.