Brand Style Guide

“We Put AI To Work.”

Guidelines for maintaining visual consistency across all ENGR Solutions communications, video content, and marketing materials.

Version 1.1 • January 2026 • For Videography & Marketing Teams

01

Brand Overview

ENGR Solutions partners with government and business clients to integrate AI and ML into operations, delivering services that double business impact.

Service Pillars

AI Education

Training programs for organizations to build AI literacy and empower teams.

AI Remodel

Transforming existing operations with practical AI integration.

Tech Services

Custom AI/ML solutions and implementation support.

Brand Values

Efficiency Innovation Growth Responsibility Human-centric

Brand Aesthetic

Modern Tech-focused Minimalist Professional High-contrast

Tone of Voice

Professional Authoritative Transformative Strategic Mission-driven

02

Logo Usage

The ENGR Solutions logo features a stylized brain icon that serves as the letter “E”, followed by “NGR” in bold purple text.

Logo Components

Brain Icon

Stylized brain shape with flowing purple neon-style lines. The brain forms the “E” in ENGR when combined with the wordmark.

Wordmark

The brain icon serves as the “E” followed by “NGR” in bold purple Lexend. This creates a unified, distinctive mark.

Sparkle Elements

Small decorative stars to the left of the brain. Adds energy and innovation feel.

Logo Variations

On Dark Background

On Light Background

Icon Only

Clear Space & Minimum Size

Clear Space

Maintain minimum clear space equal to the height of the “N” in NGR on all sides. No elements should intrude into this space.

Minimum Size

Print: 1 inch width minimum
Digital: 100px width minimum
Icon only: 32px minimum

03

Color Palette

Our palette is minimal and high-contrast. These four colors are the only approved brand colors.

Official Brand Colors

Primary Accent
ENGR Purple
HEX #6A0DAD
RGB 106, 13, 173
Primary Text
Black
HEX #000000
RGB 0, 0, 0
Backgrounds
White
HEX #FFFFFF
RGB 255, 255, 255
Dark Backgrounds
Dark Gray
HEX #191C28
RGB 25, 28, 40

Color Application

Context Primary (60-70%) Secondary (20-30%) Accent (5-10%)
Light Documents White Black (text) Purple (highlights)
Dark Presentations Dark Gray White (text) Purple (accents)
Video Content Dark Gray White (text/graphics) Purple (lower thirds)

04

Typography

Lexend is our official brand typeface. It’s modern, highly readable, and available free from Google Fonts.

Font Access

Google Fonts: fonts.google.com/specimen/Lexend

License: Open Font License (free for commercial use)

Type Scale

Display
48-72pt / ExtraBold
Hero Headlines
Heading 1
36-44pt / Bold
Slide Titles
Heading 2
24-32pt / SemiBold
Section Headers
Body
14-16pt / Regular
Standard body text for all content
Caption
10-12pt / Regular
Footnotes, labels, and metadata

Text on Dark Backgrounds

White text for headings

Slightly transparent white for body copy maintains readability.

Purple for emphasis and links

Fallback Fonts

When Lexend is unavailable, use in order: Inter → Helvetica Neue → Arial

05

Video Production

Guidelines specifically for video editors and motion graphics.

Video Specifications

  • Resolution: 1920 × 1080 (1080p) minimum, 4K preferred
  • Frame Rate: 24fps for cinematic, 30fps for corporate
  • Color Space: Rec. 709 for web delivery
  • Aspect Ratio: 16:9 standard, 9:16 for social/vertical

Lower Thirds

Abe
AI & Product Lead

Lower Third Specs

  • Accent bar: 4px wide, purple (#6A0DAD)
  • Background: Semi-transparent black (70%)
  • Name: Lexend SemiBold, 24-28pt, white
  • Title: Lexend Regular, 16-18pt, 70% white
  • Animation: Slide in from left, hold, fade out

Title Cards

  • Background: Dark gray (#191C28) or gradient
  • Logo: Centered or top corner
  • Title: Lexend Bold, white, centered
  • Pattern: Neural pattern on right side
  • Animation: Fade in, hold 3-4 seconds

Motion Graphics Guidelines

Transitions

Use clean cuts or subtle fades. Avoid flashy transitions. Keep it minimal and professional.

Text Animation

Fade in or slide from left. Ease in/out curves. Avoid bouncy or playful animations.

Logo Animation

Simple fade in or draw-on effect for brain lines. Sparkles can animate sequentially. Keep under 2 seconds.

Watermark

Small logo in corner (bottom right preferred), 50-70% opacity, approximately 5-8% of frame width.

Audio Guidelines

Audio Specifications

  • Music style: Modern, tech-forward, professional. Ambient electronic or light corporate.
  • Avoid: Cheesy corporate music, overly dramatic scores, anything dated.
  • Sound effects: Subtle UI sounds, soft whooshes. Nothing jarring.
  • Voice-over: Clear, confident, conversational tone. Not salesy.

06

Do’s & Don’ts

Quick reference for brand compliance.

Logo

✓ DO Use provided logo files without modification
✗ DON’T Stretch, rotate, or distort the logo
✓ DO Maintain proper clear space around the logo
✗ DON’T Change logo colors outside the approved palette
✓ DO Use reversed/white logo on dark backgrounds
✗ DON’T Add shadows, glows, or outlines to the logo

Colors & Typography

✓ DO Use only the four official brand colors
✗ DON’T Introduce new colors without approval
✓ DO Use Lexend as the primary font
✗ DON’T Use decorative, script, or serif fonts
✓ DO Maintain high contrast between text and backgrounds
✗ DON’T Use purple for large areas of text

Video Production

✓ DO Use lower thirds with Lexend and purple accent
✗ DON’T Use competing fonts or off-brand colors
✓ DO Include subtle logo watermark in corner
✗ DON’T Add excessive or flashy motion graphics
✓ DO Maintain the minimal, tech-forward aesthetic
✗ DON’T Use unprofessional music or sound effects

07

Contact & Resources

For brand asset requests, usage questions, or approval of new materials.

Abe

AI & Product Lead
abe@engr.solutions

Phil

Legal & Business Strategy
phil@engr.solutions

General Inquiries

info@engr.solutions
+1 (646) 633-2633
engr.solutions

Quick Reference

Primary Purple

#6A0DAD

Dark Gray

#191C28

Font

Lexend

Tagline

“We Put AI To Work.”

Brand Style Guide v1.1 • January 2026 • ENGR Solutions